I'm currently in the process of helping define a brand and a voice for KB Home. In an industry where competitors are showcasing shiny new houses in their ads, we decided to take a more authentic approach by speaking to how we know so much more than homes; we know the people inside them. The following video was used internally to generate excitement among KB Home employees for the brand campaign that will be launching in a few months.
Building a home is a big task, and oftentimes it can feel overwhelming. So we created this easy-to-understand animated video for the KB Home website that walks people through the homebuilding process from start to finish.