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KB HOME
I wrote this video to define a brand and a voice for KB Home. In an industry where competitors showcase shiny new houses in their ads, we decided to take a more authentic approach by speaking to how we know much more than just homes; we know the people inside them.
Building a home is a big task, and oftentimes it can feel overwhelming. So we created this easy-to-understand animated video for the KB Home website that walks people through the homebuilding process from start to finish.
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