To bring the iconic game show Supermarket Sweep back to life, we worked with ABC on an influencer campaign to connect with fans of the original show, while also sparking interest among new audiences.

 

I concepted this weird & wacky video starring influencer Anwar Jibawi that got people of all ages to watch and talk about Supermarket Sweep. 

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Anwar also posted on his personal channels, leading to 2.1M impressions and a whole lotta laughs.