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DC Comics has been at the core of culture for decades. But with so many new superhero shows and movies saturating the market, there's been some confusion as to who's who and what's on what. So to launch DC Universe, we put the brand smack dab in the center of all the iconic content and characters you can find on the app.

Gold ADDY Best OOH Campaign

CDs: Ted Kapusta, Anthony Alvarez

Copywriter: Katelyn Murray

Art Director: Julie Soluri

Then we invited the world to create their own DC Wordsmash and share it on socials

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