How do you get college students to sign up to be a DoorDash delivery "Dasher"? You create a giant obstacle course made entirely of monolithic food items, and challenge students to see who could dash through it the quickest. Students with the best times won electric scooters to help them make deliveries as a DoorDash Dasher. The activation traveled to 3 different college campuses across the country, with social posts & videos to promote it.