In support of the 2021 Lexus IS release campaign, we built a Google Assistant voice-driven experience that lets auto enthusiasts have a conversation around the passion that went into the most thrilling sport sedan yet. 

 

We merged interactive storytelling with curated, high-energy gifs for a two-way conversation with the Google Assistant Bot, Lexus employee personalities, and race car driver Townsend Bell that ultimately led people to sign up for a test drive.