To get people to recycle their empty Heineken containers, we turned jukeboxes into giant recycling bins. Instead of inserting coins, insert your empty Heineken container and the RE-BEAT mixes classic oldies with new, contemporary hits to create mashups exclusive to Heineken. Recycle your bottle to recycle a song.

Insert your empty bottle to activate the RE-BEAT.

Select an oldies song. The RE-BEAT will recycle your bottle in the form of a new, remixed song.

For added fun, a built-in camera will take a picture of your face...

...and create a music video – starring YOU!

Download your exclusive Heineken remix and share on social media.

Save your Heineken songs to your library on the Re-Beat app.