If you've ever been to a Hispanic get-together you know how important the food is to the party – and that everyone is always running late. When a bunch of hungry guests are waiting on Pacho to bring the charcoal, it's a good thing his bag of Kingsford lights in an instant to make up for his showing up on "Latin Time".
If you speak Spanish, click "play" to watch the spot and listen to the radio. If you don't, still click the button, grab an empanada, and download Rosetta Stone, because over 50% of the population is projected to be Spanish-speaking within the next few decades. Or so the account folks say.
Written in English and back-translated into Spanish for production.