TOBACCO FREE FLORIDA

We all know teens don't like to be told what to do. So to prevent teen smoking, connecting with them without sounding like a parent was key. We served them the cold, hard facts spoken in their language, then let them decide for themselves whether or not they wanted to pick up a cigarette and put themselves at risk. By showing them, not telling them what to do, we left the power to spread the word in their hands.

SPOTIFY / PANDORA