DOORDASH OPEN BAR
To celebrate that DoorDash now delivers alcohol, we built a fully stocked pop-up bar inside an iconic DoorDash delivery bag, and invited New York City to join us for a drink. We served over 500 custom crafted cocktails, turning the Open Bar into New York City’s hottest new watering hole. It was loved so much by both customers and the client that we took the Open Bar on the open road, popping up in various other cities throughout the US.
CD: Jeffrey Limon
Sr. Copywriter: Katelyn Murray
DOORDASH DASHCOURSE
How do you get college students to sign up to be a DoorDash delivery "Dasher"? You create a giant obstacle course made entirely of monolithic food items, and challenge students to see who can dash through it the quickest. Students with the best times won electric scooters to help them make deliveries as a DoorDash Dasher. The activation traveled to 3 different college campuses across the country, with social posts & videos to promote it.
CD: Jeffrey Limon
Sr. Copywriter: Katelyn Murray
GOALS THAT GIVE
For some disadvantaged communities, the game of life can feel rigged. To help even the playing field, we teamed up with DoorDash and Angel City Football Club, setting up a charity event for All Peoples Community Center. Located in the heart of Hollywood along the Walk of Fame, our predominantly female team designed and painted over 30 m² of turf and populated it with free-to-use football challenges. The more participants scored, the more we donated. Our efforts were a roaring success: with 88,000 meals donated, we made a meaningful difference and helped position DoorDash as a contributive community member.
CD: Jeffrey Limon
Sr. Copywriter: Katelyn Murray
Experience Producers: Tara Conlin & Jenna Kieselbach
