“82% of Latina and Afro-Latina women have textured hair, yet most feel pressure to straighten it. Dove partnered with Colombian band Bomba Estéreo to reimagine their hit ‘Soy Yo’—an anthem of self-expression. 

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We brought back Sarai Gonzalez, the curly-haired girl from the original music video who became a symbol of unapologetic confidence. Now older,

Sarai walks proudly alongside the band’s lead singer, showing Latinas that embracing your hair is powerful.

The song became trending audio on TikTok, spread by Latina influencers. Latina stars took to the red carpet at the Latin Grammys boasting unconventional hairstyles, and Dove masterclasses trained stylists to better support minority textured hair.