The
Dove Code
When you type 'beautiful woman' into any AI image generator, the results are astoundingly idealistic.
To show how Dove has championed more approachable versions of beauty in its campaigns over the years, we added the phrase 'according to Dove Beauty Ad' to AI image prompts. The results? Much more inclusive and approachable representations of beauty.
The campaign lands with a promise from Dove to never use AI to create or distort women, and an AI playbook to help other brands follow suit.
Awards:
Cannes Lions Titanium (shortlisted)
Cannes Lions Glass: The Lion for Change (shortlisted)
Cannes Lions Creative Business Transformation: Creative Application of Emerging Technology (shortlisted)
Cannes Lions Creative Business Transformation: Brand Purpose & Impact (shortlisted)
Cannes Lions PR: Use of Technology (shortlisted)
GCD: Matthijs Klip
CD: Michael Graham
ACDs: Katelyn Murray, Chelsea Oz
Sr. Copywriters: Joe Jackson & Ryan Hanson
Art Director & Illustration: Luicas Sordelli
Creative Technologist: Angelica Ortiz, Ayca Turan
Partner Agency: Soko
