While the Powerades and Gatorades of the world showcase pro athletes and extreme workouts, Liquid I.V. took a different approach to hydration with a campaign that pushed against athletic tropes. We launched the “Real Hydrating” campaign with two :30s spots that misled viewers to believe they were watching a typical extreme hydration ad – revealing that each of the characters is actually doing an attainable everyday activity."Because real life is extreme enough."