These days, young people are building online instead of IRL. We partnered with Red Wing, a brand that has been making work boots for over a hundred years, to create a Roblox game to get makers in virtual worlds excited about becoming real tradespeople. Players designed tiny homes inside Roblox, which donated to build real homes for the unhoused. We even had metaverse creator Naomi Clemens pair up with a general contractor to turn her virtual tiny home design into a real house for someone in need, inspiring others to follow in her Red Wing clad footsteps.