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WhatsApp's new privacy features give you more control over who can talk to you and when, making your entire life more protected. Rather than creating a typical product feature film, we used social storytelling to reach young audiences in our UK, India, and Brazil markets, showing viewers what would have never happened had they used WhatsApp's layers of protection.

CD: Alyssa Boisson

ACDs: Katelyn Murray, Chelsea Oz, Marlena Ryan

Sr Copywriter: David Lieberman

Sr Designer: Nicolas Balda

Short social tutorials used storytelling from the main films to highlight privacy features.

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