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With the announcement that WhatsApp is running
in-app ads, the brand wanted to reassure consumers that their messages stay private. Our campaign turned end-to-end encryption into fun, digestible moments across social, FOOH, and creator content, proving that no one, not even WhatsApp, can read or hear your chats.”
CD: Katelyn Murray
ACD: Steph de Jongh
Copywriter: Pablo Gaitan
FOOH brought encryption into the real world through fun, easy-to-understand, scroll-stopping visuals.
Clever use of pixelation, gibberish, and scrambled text made encryption digestible, reinforcing WhatsApp's privacy with fun and engaging posts.
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